{"id":7552,"date":"2016-02-22T11:28:45","date_gmt":"2016-02-22T11:28:45","guid":{"rendered":"https:\/\/emaillistverify.com\/blog\/?p=7552"},"modified":"2026-03-18T18:27:06","modified_gmt":"2026-03-18T18:27:06","slug":"common-misconceptions-and-mistakes-made-by-email-marketers-2","status":"publish","type":"post","link":"https:\/\/emaillistverify.com\/blog\/common-misconceptions-and-mistakes-made-by-email-marketers-2\/","title":{"rendered":"Common Misconceptions and Mistakes Made by Email Marketers"},"content":{"rendered":"<p>Believe it or not, email marketing, as lucrative as it may be, is also one of the sub-branches of marketing that can go south really fast. \u201cMy campaigns never convert\u201d,\u201cEmail marketing blows\u201d, \u201cI just can\u2019t seem to do it right.\u201d These are some of the most\u00a0common sentiments from marketers \u2013 experienced and beginners alike.\u00a0From this, it is clear and possible that most of the marketers who have experienced this,\u00a0probably messed up in their campaigns somehow. While some of these mistakes are\u00a0blatantly straightforward, most of them are not as direct as you would expect. Actually,\u00a0in practically all cases, the marketers do not even get a whiff that they are doing\u00a0something wrong. So without much further ado, these are the misconceptions and\u00a0mistakes commonly made by email marketers.<\/p>\n<p><strong>The Misconceptions<\/strong><\/p>\n<p>The following are some of the greatest misconceptions made by email marketers<\/p>\n<ul>\n<li>Using a lot of images make the emails enticing<\/li>\n<li>Email verification is not necessary<\/li>\n<li>Email open rate doesn\u2019t mean much<\/li>\n<li>Subject lines don\u2019t mean much<\/li>\n<li>Email marketing is the cheapest method of marketing<\/li>\n<\/ul>\n<p><strong>The Mistakes<\/strong><\/p>\n<p><strong>1. Sending Emails Without Asking for Permission<\/strong><\/p>\n<p>This is a concept that has, over the last few years, become more of a\u00a0requirement but less of courtesy. There is simply no two-way about this. You\u00a0need to obtain permission from your recipients first, before sending them any\u00a0emails \u2013 no matter how important you think the message is. A few have gotten\u00a0away with it but they do not get so far. There aren\u2019t many tricks you can use to\u00a0avoid asking for permission.<\/p>\n<p>Make it clear \u2013 in your landing pages \u2013 the recipients are subject to periodically\u00a0be receiving offers, emails, newsletters and other sorts of information once they\u00a0submit their emails. Some recipients view this as an ultimatum making their\u00a0response negative.\u00a0Tactful marketers design their landing pages to have checkboxes where the\u00a0recipient gets to choose whether they wish to receive emails in form of\u00a0newsletters and offers in the future. This method has attracted more positive\u00a0reviews from recipients. Sending emails without permission is intrusive,\u00a0disrespectful and leads to being marked as spam.<\/p>\n<p><strong>2. Writing Lengthy Essays<\/strong><\/p>\n<p>No one wants to read through several paragraphs to get information. Studies\u00a0have shown that recipients are more likely to read through short content and\u00a0even generate leads.\u00a0Make your emails short and to the point. It is advisable to use bullets that\u00a0summarize the general idea instead of bombarding your subscribers with wordy\u00a0content. Try to keep it within a single-screen view.<\/p>\n<p><strong>3. Using All CAPS<\/strong><\/p>\n<p>This is untactful to say the least. It gives the recipient the feeling of being yelled\u00a0at. This is not how you want to make your subscribers feel. It will drive them\u00a0away. Emphasis can be achieved through other methods like; using attractive\u00a0colours in your texts or appealing to the eye and creative designs.<\/p>\n<p><strong>4. Using Vague CTAs<\/strong><\/p>\n<p>The whole point of a campaign is to generate leads and conversions; so,\u00a0enriching your CTA links to make them enticing and specific is the way to go.\u00a0Using links such as \u201cFind out more\u201d have generated poor results because the\u00a0recipient feels like you are making them work for it.\u00a0We hope you enjoyed this one. Check out our next post<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Believe it or not, email marketing, as lucrative as it may be, is also one of the sub-branches of marketing that can go south really fast. \u201cMy campaigns never convert\u201d,\u201cEmail marketing blows\u201d, \u201cI just can\u2019t seem to do it right.\u201d These are some of the most\u00a0common sentiments from marketers \u2013 experienced and beginners alike.\u00a0From this, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-7552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"_links":{"self":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/comments?post=7552"}],"version-history":[{"count":2,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7552\/revisions"}],"predecessor-version":[{"id":9331,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7552\/revisions\/9331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media\/7620"}],"wp:attachment":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media?parent=7552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/categories?post=7552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/tags?post=7552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}