{"id":7562,"date":"2016-02-22T15:50:12","date_gmt":"2016-02-22T15:50:12","guid":{"rendered":"https:\/\/emaillistverify.com\/blog\/?p=7562"},"modified":"2023-10-17T15:42:31","modified_gmt":"2023-10-17T15:42:31","slug":"tell-me-your-bounce-rate-ill-tell-you-who-you-are","status":"publish","type":"post","link":"https:\/\/emaillistverify.com\/blog\/tell-me-your-bounce-rate-ill-tell-you-who-you-are\/","title":{"rendered":"Tell Me Your Bounce Rate, I\u2019ll Tell You Who You Are"},"content":{"rendered":"<p>Bounce rate is one of the most important metrics of evaluating the success of an email\u00a0campaign. Before we delve into the causes of bounce rates and how they affect your\u00a0campaigns, we thought it would be a good idea to brush up on the basics.\u00a0Bounce rates can be critically assessed in two ways, that is;<\/p>\n<p><strong>i. Bounces on Email<\/strong><\/p>\n<p><strong>ii. Bounces on Landing Page<\/strong><\/p>\n<p><strong>Bounces on Email<\/strong><\/p>\n<p>Obviously, this is what a lot of people think about when they refer to bounce rates. It is a\u00a0clear and straightforward way of assessing whether your email was delivered to the\u00a0intended recipient or not. Bounces on Email can either be soft or hard<\/p>\n<ul>\n<li><strong>Hard Bounce<\/strong><\/li>\n<\/ul>\n<p>This happens when an invalid email address is the recipient of an intended email\u00a0campaign. Although we did not mention in our earlier posts that it is a hard\u00a0bounce, it is caused by entering incorrect syntax or domain of a recipients email.<\/p>\n<ul>\n<li><strong>Soft Bounce<\/strong><\/li>\n<\/ul>\n<p>This is, more often than not, the result of errors in the email server that returns to\u00a0the sender the recipients\u2019 intended email.<\/p>\n<p><a href=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/02\/Marketing-Automation.gif\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7564 alignnone\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/02\/Marketing-Automation.gif\" alt=\"Marketing-Automation\" width=\"576\" height=\"387\" \/><\/a><\/p>\n<p><strong>Bounces on Landing Page<\/strong><\/p>\n<p>This is a kind of bouncing that is related to the links for landing pages contained in the\u00a0email campaign content. A recipient may open and read the email but choose not to\u00a0click on the link that redirects them to a marketers landing page thus \u2018bouncing on\u00a0landing page.\u2019 Irrelevancy of the landing page or link is one reason why such bounces\u00a0occur.<\/p>\n<p>Why Do Emails Bounce?<\/p>\n<p>We have briefly highlighted, before, the reasons why emails bounce. We however feel\u00a0like these 3 are the most common causes;<\/p>\n<p><strong>i. Errors in Lists<\/strong><\/p>\n<p>Errors commonly manifest in the form of formatting, syntax or domain errors.\u00a0These can be quickly fixed individually by manually brushing over your list if it is\u00a0small.<\/p>\n<p>Bigger lists tend to get more involving; so, a cleaning app comes in handy.<\/p>\n<p><strong>ii. Old Lists<\/strong><\/p>\n<p>Stale lists contain inactive addresses \u2013 the main culprit in bounces from old lists.\u00a0Re-engagement campaigns sent out to inactive subscribers have been found to\u00a0rejuvenate their (subscribers\u2019) interests. That is definitely something you should\u00a0consider as a marketer, of course after cleaning your lists once more.<\/p>\n<p><strong>iii. Using a Free Email Service Provider<\/strong><\/p>\n<p>Campaigns sent from a free email service provider like Yahoo or Gmail are more\u00a0likely to bounce. This is because their recipients\u2019 service servers check for\u00a0DMARC which in not always friendly to free email service providers. We would\u00a0advise that you use your website\u2019s email to send out campaigns.<\/p>\n<p>We cannot stress enough the importance of having your email lists verified and cleaned.\u00a0That is the only way to reduce your bouncing rates. Enlisting services of a reputable\u00a0email verification app such as <a href=\"https:\/\/emaillistverify.com\/\">Email List Verify<\/a> can save you thousands of dollars,\u00a0damaged sender reputation and loss of potential business.\u00a0We believe these pointers will provide a guide to helping you get rid of those bounces\u00a0once and for all. Check out our next post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bounce rate is one of the most important metrics of evaluating the success of an email\u00a0campaign. Before we delve into the causes of bounce rates and how they affect your\u00a0campaigns, we thought it would be a good idea to brush up on the basics.\u00a0Bounce rates can be critically assessed in two ways, that is; i. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-7562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"_links":{"self":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/comments?post=7562"}],"version-history":[{"count":0,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media\/7622"}],"wp:attachment":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media?parent=7562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/categories?post=7562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/tags?post=7562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}