{"id":7572,"date":"2016-02-22T16:15:53","date_gmt":"2016-02-22T16:15:53","guid":{"rendered":"https:\/\/emaillistverify.com\/blog\/?p=7572"},"modified":"2023-10-17T15:47:16","modified_gmt":"2023-10-17T15:47:16","slug":"what-your-messy-email-list-says-about-you","status":"publish","type":"post","link":"https:\/\/emaillistverify.com\/blog\/what-your-messy-email-list-says-about-you\/","title":{"rendered":"What Your Messy Email List Says About You"},"content":{"rendered":"<p>Email lists are worth almost nothing if they are not looked after, verified, cleaned and\u00a0sorted out from time to time. It really isn\u2019t profitable to send emails to unclean lists. It\u00a0doesn\u2019t make sense from a financial or ethical point of view. We discussed this at length\u00a0in our earlier post, <strong>\u201cMerits of Email Verification and Bounce Processing.\u201d<\/strong><\/p>\n<p>Marketers sometimes tend to get lazy or content with the status quo. But if history has\u00a0proven anything is that email lists become stale after a while \u2013 especially if they are\u00a0large lists. This can be quite detrimental to your campaigns and your reputation as a\u00a0sender. Bounce rates are bound to increase, leads and conversions will definitely\u00a0reduce significantly, and you may just be blacklisted for sending bouncing emails.<\/p>\n<p>Why do email lists become stale with time? To a beginner or amateur it may not make\u00a0much sense that they have to be periodically cleaning their lists. So here\u2019s why;<\/p>\n<ul>\n<li>Some recipients may have blocked or blacklisted you \u2013 labelling you as a spam\u00a0sender \u2013 for one reason or another. These could very well be recipients whose\u00a0verification and cleaning checked out a while back when you last cleaned your\u00a0lists.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0Some recipients may have closed or disabled their accounts, rendering them\u00a0inactive.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0New spam trap tools may have been developed by the recipients ESP that\u00a0blocks out senders like you.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0Although rare, sometimes due to serve errors and problems, your address may\u00a0be blocked from sending emails to a particular recipient.<\/li>\n<\/ul>\n<p>Now, this may not translate to a potential loss of business if you are operating very small lists, but it is something worth considering if you are running large lists.<\/p>\n<p><strong>Making Sense Out of All That Mess<\/strong><\/p>\n<p>Messy email lists are a huge problem and not just in terms of bounce rates. Looking at it\u00a0from a campaigning point of view, messy lists don\u2019t usually bring in conversions if any.<\/p>\n<p>While great email verification services such as Email List Verify will sort out your lists for\u00a0you into; Valid, Invalid and Unknown; it is up to you to sort it out according to your\u00a0campaign specifics.<\/p>\n<ul>\n<li>For example; you may want to sort your lists according to various demographics\u00a0such as; age, gender and location. This shows that you are an organized\u00a0marketer running an organized campaign.\u00a0It helps a great deal with targeting. You, as the marketer, are able to create more\u00a0optimized and targeted small campaigns.<\/li>\n<\/ul>\n<ul>\n<li>For instance; if you are promoting a hair product ideal for women between ages\u00a018 and 49 living in the US State of California, all you have to do is pick from your\u00a0lists, the group that checks out with those specifics.<\/li>\n<\/ul>\n<ul>\n<li>You are sure to get better results in the form of higher click through rates, more\u00a0conversions, more leads and it even helps keep track of records \u2013 you know \u2013 for the\u00a0future.<\/li>\n<\/ul>\n<p>Take the initiative to clean your lists and then make it a habit of cleaning them regularly.<\/p>\n<p>Go the extra mile of sorting your lists into different categories with respect to the kinds\u00a0of campaigns you run (for targeting). That is how tactful and organized marketers do it;\u00a0so why shouldn\u2019t you?<\/p>\n<p>We hope that this post was an eye opener. Keep on reading our posts for more of these\u00a0insights. Have a great day!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email lists are worth almost nothing if they are not looked after, verified, cleaned and\u00a0sorted out from time to time. It really isn\u2019t profitable to send emails to unclean lists. It\u00a0doesn\u2019t make sense from a financial or ethical point of view. We discussed this at length\u00a0in our earlier post, \u201cMerits of Email Verification and Bounce [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-7572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"_links":{"self":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/comments?post=7572"}],"version-history":[{"count":0,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media\/7624"}],"wp:attachment":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media?parent=7572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/categories?post=7572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/tags?post=7572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}