That\u2019s why the tools you use, their simplicity, functionality and flexibility matters as much as your work process.<\/p>\n
More and more companies are writing about the tools they use, the younger me would love to live in this day and age, and I suspect I\u2019m not the only one. Email marketers are a curious bunch; we always love to know what\u2019s happening with our neighbors, competitors, and peers.<\/p>\n
Below you\u2019ll find the email marketing tools we use to help us build, maintain design, deliver, track, and keep our customers satisfied. Since some of the tools use can be used for other purposes, we\u2019ve categorized (i.e. gave them the right title).<\/p>\n
#1 An email marketing tool for inspiration<\/h3>\n
![\"An](\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/11\/1.jpg\")
<\/p>\n
Emails, whether they\u2019re lifecycle emails, transactional emails or just your weekly newsletters requires inspiration. Your text should excite, it needs to represent your company\u2019s voice, but also addresses the subject of the email succinctly.<\/p>\n
For that, you need to be inspired in your writing. And that is a challenge we all face. Whether you are inundated with work or simply experiencing writer\u2019s block, Good Email Copy <\/a>brings you a selection of well-crafted emails from great companies.<\/p>\n Simply choose from their tag words or type in your own keyword and a dose of good email copies, related to your topic will appear. Examples of such copies are welcoming a client to your company, updating them on a new feature, or even answering a billing-related issue. Inspiration has never been more easily found.<\/p>\n Once the text is finalized, you need to edit it and ensure its immaculate; meaning no embarrassing mistakes! Built by the world\u2019s leading linguists, Grammarly<\/a> is a tool that not only saves you from making those dreaded mistakes, (think McDonald\u2019s and its Angus Burger<\/a>) but helps you become a better writer.<\/p>\n By adding this free tool to Chrome, Grammarly helps you write mistake-free particularly anywhere on the web, including your emails! It not only crosses your \u2018t\u2019s and dots your \u2018i\u2019s, but has a contextual spell checker as well! As a writer, you know that each word makes a difference on the email\u2019s impact, or in McDonald\u2019s case, one letter!<\/p>\n We\u2019re using the paid version, because, having bad grammar makes me [sic].<\/p>\n Onto the design of your email, it can be a long and tedious process. First, you need to test out several templates, second, you need to apply quick tests and fixes.<\/p>\n That\u2019s why we use Litmus<\/a>.\u00a0 Whether you choose to code your email from scratch or use one of their customizable templates, the process is smooth sailing. Each update you make is previewed in real-time, making for a fast template building experience. It also offers a \u2018checklist\u2019 feature to make sure that while you are busy focusing on tiny details when coding, you don\u2019t forget any elements that are crucial to your email performance.<\/p>\n Once that\u2019s confirmed, Litmus checks your email against SPAM filters, to ensure your email lands safely in the inbox, keeping your reputation strong- This is a feature we standby, and that totally compliments our service<\/a>.<\/p>\n There\u2019s so much more to Litmus; we really can\u2019t recommend it enough.<\/p>\n Canva<\/a> is one of my personal favorite graphic design tools.<\/p>\n We live in a visual world, having marketing materials that look impressive is crucial for click through performance. It\u2019s extremely user-friendly, making you believe your graphic skills are just that<\/em> good.<\/p>\n With a database of free images and images that only cost $1 each, you can create wonderful headers, design product images with amazing font and much more. Take it one step further by sending your clients an update on the product\u2019s performance or create an infographic- made exclusively through Canva.<\/p>\n It\u2019s a tool that really takes your emails to the next level without breaking the bank.<\/p>\n Though the above tools are fantastic for email writing, why communicate textually when you can communicate visually. Sometimes, the best way to communicate is face-to-face. BombBomb<\/a> is an in-email video tool that answers that very need. I find it especially useful for tutorials, or when we launch a new feature, we\u2019re now working on a lot of great stuff with BombBomb.<\/p>\n The process is easy; you can simply record a video right from the device you are reading this blog on! Use your smartphone or webcam to record a video and send it through BombBomb, avoiding the usual hassle of large files that are undeliverable. Even if you have an existing video you want to use, you can easily upload it to this platform and share it.<\/p>\n Also, BombBomb tracks your emails, so you know who is viewing your content, helping you convert those leads into clients.<\/p>\n One thing though, it can be expensive to send them to large lists, it\u2019s better to work with them through segmented lists with highly targeted videos.<\/p>\n Now, your email is built, tested and ready to rock your mailing lists\u2019 world. Delivering your email is just as important as the content itself. Mailchimp<\/a> is a widely-used and trusted tool. Firstly, as discussed in my previous blog here,<\/a> authentication and dedicated IPs are crucial to landing in the inbox.<\/p>\n Of course, we have our own dedicated IP, but we use MailChimp for the more automated tasks in our list management and delivery tasks, and let me tell you there\u2019s no tool like it.<\/p>\n Mailchimp automatically adds authentication to its customers\u2019 emails free of charge. Furthermore, it\u2019s registered with all major ISPs and will receive alerts whenever your email is marked as SPAM or junk, immediately removing those emails from your email list to keep it clean and prevent your emails from being blocked in the future.<\/p>\n Mailchimp further does its due diligence by having both an algorithm and an employed team scan for signs of abuse and risk factors.<\/p>\n Your work is not over yet. Guaranteeing the email was delivered does not guarantee customer satisfaction. Understanding your customers\u2019 concerns can be concerning. Intercom<\/a> is a tool that allows you to have real conversations through your app or website. Imagine a time when you called customer service, and it wasn\u2019t an automated voice answering and directing your call. Ah, nostalgia.<\/p>\n Intercom addresses those exact needs, all through virtual communication. It provides acquisition help through website live-chat, engagement through targeted, automated messages- through in-app and email notifications to onboard new users and even helps re-engage with those customers who got away. Moreover, it offers live customer support in order to better and more efficiently resolve any customer problems.<\/p>\n Though there are many live chat tools out there, I find Intercom\u2019s added benefit of direct email communication paramount to email marketing success.<\/p>\n Word of advice, monitor how your emails look. Intercom is great, but we had a few incidents in which emails were sent with a broken template.<\/p>\n Sending multiple emails to numerous segments? This is how you track them all!<\/p>\n In addition to the tools mentioned above, we\u2019re constantly tracking and generating reports from Google Analytics to find insights.<\/p>\n Setting UTM parameters in your campaigns makes it easier to track clicks, we use this Campaign URL Builder,<\/a> and you can also use Raven Tools URL builder<\/a> too. With it, you can pinpoint which link in which campaign sent traffic to your property and get granular about it<\/strong> which is the only way to test your campaign\u2019s data.<\/p>\n Using this tool helps you discern where your leads are coming from, an easy-to-use table allows you to understand how to set your parameters, allowing you to effortlessly identifying traffic sources.<\/p>\n This is by far the most effective way we found to track segmented traffic and analyze it.<\/p>\n An email campaign is not complete without the ability to share it with the right message across chosen social channels. RyanSolutions<\/a> offers you a tool that generates links with prepopulated content saving you the hassle of creating your own custom links to Facebook, Twitter, Pinterest, and Google+.<\/p>\n RyanSolutions\u2019s link builder is a one-stop shop.<\/p>\n All you have to do is to enter the URL you\u2019d like to share and the text you want your users to share, and it instantly generates the URL for a variety of social media platforms, a URL you can later embed in your campaign.<\/p>\n#2 Not an email marketing tool per se, but imperative for grammar<\/h3>\n
![\"Not](\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/11\/2.jpg\")
<\/p>\n#3 A tool for email template building<\/h3>\n
![\"A](\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/11\/3.jpg\")
<\/p>\n#4 A tool for little graphic creations – a must in every email campaign<\/h3>\n
![\"A](\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/11\/4-1.jpg\")
<\/p>\n#5 A tool for embedding videos inside emails<\/h3>\n
![\"A](\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/11\/5-1.jpg\")
<\/p>\n#6 A tool for list management and delivering emails<\/h3>\n
![\"A](\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/11\/6.jpg\")
<\/p>\n#7 A tool to keep your customers satisfied<\/h3>\n
![\"A](\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/11\/7.jpg\")
<\/p>\n#8 Two tools for UTM Google Analytics tracking<\/h3>\n\n
#9 A tool for quick social sharing<\/h3>\n
![\"Two](\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2016\/11\/8.jpg\")
<\/p>\n#10 One tool to connect them all and in automation bind them<\/h3>\n