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Some say that email marketing is dead. Yet, the average office worker gets 121 emails<\/a> per day. Likewise, there are 4.3 billion<\/a> global email users.<\/p>\n Email marketing is not the dodo<\/a>; it is not extinct. The only thing that should be obsolete is the idea that email marketing is dead. Here are seven mind-boggling email marketing stats. These stats may spur you to change your email marketing tactics.<\/p>\n Experian Marketing Services did an email marketing study<\/a> back in 2013. They analyzed various methods of email marketing, including the effects of personalization.<\/p>\n The study’s findings show that personalized emails generate six times more revenue than non-personalized emails. Even with that tremendous benefit, over 70% <\/a>of brands fail to use personalized emails.<\/p>\n Personalization of emails does not only generate more revenue. Experian<\/a> claims that personalized promotional emails provide 29% higher open rates and 41% higher click rates.<\/p>\n How can you personalize your email marketing campaign? One way is to ask your customers one simple question in a short survey. For instance, Paper Style<\/a> asked their customers: Are you planning your wedding for you or a friend? After they had this data, they sent personalized emails to prospects depending on their answer.<\/p>\n Get your team on board by using the right software. Use an email service provider that has all the tools you need for customization. The big names<\/a> like Mailchimp and Aweber have personalization tools.\u00a0<\/strong><\/p>\n Do you want to get a head start on personalization? You can boost your email campaigns with an extra field on your sign-up forms. For instance, Paper Style could ask their survey question right on their opt-in page. That way they could tailor content from the beginning. Remember that friction decreases sign-ups, so don\u2019t go overboard with the amount of questions you ask.<\/p>\n Segmented campaigns bring in a treasure trove of extra revenue, over 760%<\/a>.<\/p>\n Are you sending to one list of customers? If so, you aren\u2019t doing list segmentation. That means you\u2019re leaving a lot of money on the table. Segmentation is easy. For example, you can create a particular customer segment: customers who have spent a certain amount of money in the last six months. After you create the list, make a promotion or offer that will only be sent to those specific individuals.<\/p>\n What\u2019s the difference between personalization and segmentation? Well, personalization a level above segmentation. If you\u2019re just starting out, don\u2019t sweat the details. According to BoomTrain,<\/a><\/p>\n Often people use segmentation and personalization interchangeably. And, why not? Both marketing tactics\u2019 goals are similar: Speaking to your customer in a relevant tone, so that user engagement rates increase.<\/em><\/p>\n Your goal is to add relevancy for consumers, not to get tied down by definitions. Here are some ways you can segment your campaigns.<\/p>\n Check out this list<\/a> for more ideas. If you\u2019re not sending segmented campaigns, you\u2019re abandoning a chest full of gold.<\/p>\n Email outclasses<\/a> social for getting new customers. Actually, it\u2019s not even close.<\/p>\n Don’t get the wrong idea. Social media is great. It helps you promote your brand to people who aren\u2019t on your email list. Yet, email marketing is where the conversions really happen.<\/p>\n Email has billions more user accounts than Facebook and Twitter combined. Don\u2019t chase the latest magic recipes on social media, and forget about the benefits of email marketing. You need an email account to sign-up for social media platforms. In that way, email is the foundation of social media. Likewise, it should be the foundation of your sales and marketing strategy.<\/p>\n One underrated benefit of email (and your website) is that you own the platform. Facebook can easily shut down your page if they think you\u2019ve broken their terms of service. That\u2019s a huge problem. Some of those customers may not be on other social media platforms. That\u2019s why you want as many customers as possible on your email list.<\/p>\n Facebook is a powerhouse right now. Yet, Myspace was a powerhouse only ten years ago. Think about platforms like YouTube, Pinterest, Twitter, LinkedIn, etc. Who knows where they\u2019ll be in ten years? Email has been a steady powerhouse since the 1990\u2019s. It\u2019s the best place to wager your chips.<\/p>\n You can attract clients to your email list with a lead magnet. Try content like whitepapers, infographics, guides, etc. If you provide value to your subscribers, you can collect their email.<\/p>\n One small button can increase conversion rates by 28%<\/a>.<\/p>\n You might have great subject lines. You may have amazing email structure. You may have fantastic images. That\u2019s great. Don\u2019t forget a vital element: call to action (CTA) buttons.<\/p>\n Links work. Yet, if you\u2019re using them, you\u2019re missing out on sales. Modern design dictates links are old-fashioned. A proper CTA button is not going to let you down.<\/p>\n CTA buttons increase click-through rates. Why? They give a clear idea to the reader what the next step they should take is. Let\u2019s say you\u2019re linking to a video that shows how to edit your alt images. A CTA button would say, \u201cLearn How to Add ALT Images Now.\u201d Conversely, a hyperlink- even one with a SEO-friendly URL- wouldn\u2019t be as clear and compelling.<\/p>\n Here are the reasons CTA buttons outclass links.<\/p>\n Time is money. Make sure your customers get a robust benefit if they click-through from your email and take your offer. That will bode well for your future conversions. Lastly, avoid generic button copy like “Click Here.” Instead, say something like \u201cClaim Your Free Ebook\u201d, a statement which highlights the value of the offer.<\/p>\n If you want to accelerate your email marketing, you have to consider the consistency<\/a> of your emails.<\/p>\n Are you sending one email a month or less to your customers? Some brands don\u2019t send too often because they aren\u2019t confident in the value they provide. That\u2019s not a problem you can sweep under the rug with infrequent sends.<\/p>\n Prospects won\u2019t automatically open content because it\u2019s rare. You need to generate excitement about your emails. You do that by sending valuable content. You learn what\u2019s valuable by focusing on your most engaged customers. Here\u2019s a robust tactic.<\/p>\n Some segments of your customers will open your emails consistently. Hone your emails through them. Learn what they like. Learn what they want more of.<\/p>\n After you do that, you can roll out the improved content to a larger group of your subscribers.<\/p>\n Pro Tip:<\/strong> If you want to further increase your open rates then integrate your YouTube videos<\/a> in your emails. The word ‘video’ can increase your open rates by 6%<\/a>.<\/p>\n There\u2019s a cornucopia of competition in the Facebook Feed. Only the top posts are seen by typical users.<\/p>\n Facebook is constantly changing it\u2019s algorithm. Their goal is to show more ads without compromising user experience. That way they can make more money. You can’t be sure how these changes will affect your business. So, you need a robust email marketing strategy.<\/p>\n Of course, even if you use emails, some prospects will never see your message. All in all, you have much better chance of getting an impression via email as opposed to Facebook.<\/p>\n Subject lines are vital. So is the infrequently discussed \u201cFrom<\/a>\u201d name.<\/p>\n The “From” name or sender name, is the field that tells your client who sent the email. Most marketers use a company name. Others use a brand or a person’s name. Some simply use an email address.<\/p>\n It might seem trivial. The \u201cFrom\u201d name occupies less space and prominence than the subject line. Yet, the “From” name is critical. Most clients look at the “From” name first, and they discard messages from senders they do not recognize. Make sure your \u201cFrom\u201d name represents your brand.<\/p>\n Different email providers have different ways to change the “From” name. Here\u2019s how to change it on Mailchimp<\/a> and Aweber<\/a>.<\/p>\n1) Personalized Emails Provide Six Times More Revenue Than Non-Personalized Emails<\/h4>\n
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<\/p>\n\u201cWe’re in this incredible age where new brands are making people’s lives easier, more convenient, more personalized.\u201d\u00a0Aileen Lee<\/u><\/h3>\n
Make Sure Your Team Is on Board<\/h4>\n
2. There Is a 760% Increase in Revenue from Segmented Campaigns.<\/h4>\n
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3. Email Marketing Acquires 40 Times More Customers Than Facebook or Twitter.<\/h4>\n
I do love email. Elon Musk<\/u><\/h3>\n
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<\/p>\n4. Using a Call to Action Button Instead of a Text Link Is Going to Increase Conversion Rates by 28%<\/h4>\n
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5. Sending Four Emails a Month Will Give You a Higher Open Rate Than Just Sending One.<\/h4>\n
Consistency is the foundation of virtue. Francis Bacon<\/u><\/h3>\n
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<\/p>\n6. Only 2% of Your Facebook Followers See Your Posts, Whereas 90% of Email Gets Delivered to the Intended Recipient’s Inbox.<\/h4>\n
7. 68% of Americans Open Their Emails Based on the “From” Name They See.<\/h4>\n
The Power of Statistics<\/h3>\n