{"id":7836,"date":"2017-06-07T13:23:03","date_gmt":"2017-06-07T13:23:03","guid":{"rendered":"https:\/\/emaillistverify.com\/blog\/?p=7836"},"modified":"2017-06-07T13:23:23","modified_gmt":"2017-06-07T13:23:23","slug":"11-questions-ask-using-mailchimp","status":"publish","type":"post","link":"https:\/\/emaillistverify.com\/blog\/11-questions-ask-using-mailchimp\/","title":{"rendered":"11 Questions You Should Ask Before Using Mailchimp"},"content":{"rendered":"<h3><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"600\" class=\"aligncenter size-full wp-image-7837\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2017\/06\/1.jpg\" alt=\"\" \/><\/h3>\n<h3>Is Mailchimp Top Banana?<\/h3>\n<p>Mailchimp gets a healthy dose of positive publicity. <a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2357226,00.asp\">PCMag<\/a> says it\u2019s an \u201cexcellent starter service.\u201d\u00a0 <a href=\"http:\/\/www.toptenreviews.com\/business\/marketing\/best-email-marketing-services\/mailchimp-review\/\">Top Ten Reviews<\/a> says they are \u201cone of the best email marketing services available.\u201d Are these reasonable claims?<\/p>\n<p>Let\u2019s take a look. Here are 11 modish questions about Mailchimp.<\/p>\n<h3>What is Mailchimp\u2019s Competitive Advantage?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"600\" class=\"aligncenter size-full wp-image-7838\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2017\/06\/2.jpg\" alt=\"\" \/><\/p>\n<h4>\u201cSimplicity is the Ultimate Sophistication.\u201d- Leonardo da Vinci<\/h4>\n<p>Mailchimp presents data in a simple way. It\u2019s easy to see your opens, bounces, subscriber behavior, and more. Additionally, they provide a robust offering, the <a href=\"http:\/\/kb.mailchimp.com\/accounts\/billing\/about-the-forever-free-plan\">Forever Free Plan<\/a>. This plan allows you to send up to 12,000 emails a month for free (as long you have 2,000 subscribers or less). It\u2019s an amazing deal. Aweber, a prominent rival, makes you pay a minimum of $19 a month (although they do offer a free 30 day trial).<\/p>\n<p>If you\u2019re sending more than 12,000 emails a month, your email marketing is probably paying for itself. Mailchimp\u2019s pricing scheme allows cash-strapped startups, solopreneurs, and small businesses to minimize risk. You don\u2019t have to put in a credit card. You don\u2019t have to sign a contract. You don\u2019t have to worry about a free trial expiring. It doesn\u2019t get much better than that.<\/p>\n<h3>How Many People Use Mailchimp?<\/h3>\n<p>Mailchimp is popular. They\u2019re the market leader. More than <a href=\"https:\/\/mailchimp.com\/why-mailchimp\/\">15 million<\/a> people and businesses use Mailchimp. Every day these people send over <a href=\"https:\/\/mailchimp.com\/why-mailchimp\/\">one billion<\/a> emails.<\/p>\n<p>No one sends more email than Mailchimp. They are a proven company that leads their industry.<\/p>\n<h3>How is the Mailchimp Mobile App?<\/h3>\n<p>The Mailchimp experience on mobile mixes the rough and the smooth. At the time of writing this article, there is a dearth of ratings on iOS. As a matter of fact, Apple won\u2019t even show a rating for the <a href=\"https:\/\/itunes.apple.com\/us\/app\/mailchimp\/id366794783?mt=8\">Mailchimp App<\/a>. This suggests Mailchimp recently tweaked their experience on iOS.<\/p>\n<p>On Android, there\u2019s more feedback. The <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.mailchimp.mailchimp&amp;hl=en\">Mailchimp App for Android<\/a> has a solid 4.1 rating. Consumers like the fact you can check opens, bounces, and other data through the app. You can\u2019t create a campaign in the app. The absence of that feature bothers some people. Here\u2019s another note of interest. Many old reviews are negative, complaining of bugs in the system. Mailchimp personally responded to many of these reviewers. After that, many of these reviewers left new positive reviews. This (and the probable revamp on iOS) suggests Mailchimp is working hard to improve their mobile app.<\/p>\n<p>The Mailchimp experience on mobile appears to be trending up.<\/p>\n<h3>Is Mailchimp Easy to Learn?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"600\" class=\"aligncenter size-full wp-image-7839\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2017\/06\/3.jpg\" alt=\"\" \/><\/p>\n<h4>Mailchimp Offers a Lot of Useful Resources.<\/h4>\n<p>Mailchimp is known for their <a href=\"https:\/\/www.youtube.com\/user\/MailChimp\">light-hearted videos<\/a>. Their YouTube channel has high-budget videos that poke fun of their name. For instance, they reference the words \u201cjailblimp\u201d, \u201cmailshrimp\u201d, and \u201ckalelimp.\u201d Mailchimp showcases the quirky personality of their brand in their marketing materials.<\/p>\n<p>Yet, Mailchimp takes learning seriously. Mailchimp has resources online they call their knowledge base. For example, they have a page titled \u201c<a href=\"http:\/\/kb.mailchimp.com\/getting-started\/getting-started-with-mailchimp\">Getting Started with Mailchimp<\/a>.\u201d This page shows you how to take advantage of key features. Here\u2019s a list of some of the tutorials below.<\/p>\n\n<ul>\n<li>How to setup your account<\/li>\n<li>How to start your email list<\/li>\n<li>How to create a campaign<\/li>\n<li>How to make a custom signup form<\/li>\n<li>How to view data from your campaign reports<\/li>\n<\/ul>\n\n<p>Mailchimp is renowned for their knowledge base. Additionally, they\u2019re the market leader. That means there are lots of tutorial videos on YouTube from 3rd parties. Best of all, Mailchimp is a company that focuses on startups and small businesses. One of their core principles is to make software simple.<\/p>\n<h3>How Is Mailchimp\u2019s Tech Support?<\/h3>\n<p>If you want full-time tech support, you\u2019re out of luck for now. According to <a href=\"https:\/\/gethuman.com\/chat\/MailChimp\">Gethuman<\/a>, Mailchimp doesn\u2019t have live chat support 24\/7. They\u2019re available during standard business hours. The company is located in Atlanta, so you can expect East Coast hours. If full-time tech support is a driving factor, you should consider another company.<\/p>\n<h3>Is Mailchimp Really Free For Beginners?<\/h3>\n<h4><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"600\" class=\"aligncenter size-full wp-image-7840\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2017\/06\/4.jpg\" alt=\"\" \/><\/h4>\n<h4>The Best Things in Life Are Free<\/h4>\n<p>Yes it is. You don\u2019t even need a credit or debit card.<\/p>\n<p>As mentioned earlier, Mailchimp lets you send up to 12,000 emails a month for free. There is an exception. If you have over 2,000 subscribers, you\u2019ll need a paid plan. As mentioned earlier, this is great for startups and small businesses?<\/p>\n<p>So, what\u2019s the catch? Well, the people at Mailchimp have a shrewd pricing strategy. Their plan is to get you comfortable with their ecosystem. They know solopreneurs and startups that are pre-revenue are eager to save money, even if it\u2019s only $19 a month. As these people build their business, they become comfortable with Mailchimp. When they\u2019re profitable, they\u2019d rather stick with Mailchimp than take the time to learn Aweber or another competitor.<\/p>\n<p>Honestly, it goes beyond that too. <a href=\"http:\/\/www.businessknowhow.com\/startup\/business-failure.htm\">95% of businesses<\/a> fail in the first five years. Yet, these business owners don\u2019t disappear. They try a new business. Or maybe they go to work for another startup, perhaps a startup that doesn\u2019t have email marketing in place. What happens if that startup asks for suggestions for email software? That employee would recommend Mailchimp, the email software he is familiar with.<\/p>\n<p>Mailchimp really is free for beginners. Their free plan helps them grab exposure and gain popularity.<\/p>\n<h3>How Does Mailchimp\u2019s Pricing Compare to Aweber and GetResponse?<\/h3>\n<p>Two of Mailchimp\u2019s biggest competitors are Aweber and Getresponse. Let\u2019s take a look at the prices of all three for unlimited sends. Here\u2019s a breakdown of <a href=\"https:\/\/mailchimp.com\/pricing\/all\/?_ga=2.231381535.1213623346.1496622882-2054219117.1473897892\">their prices<\/a>.<\/p>\n<h4><a href=\"https:\/\/mailchimp.com\/pricing\/all\/\">Mailchimp <\/a>Unlimited Send Pricing<\/h4>\n<p>Up to 500 subs- $10<\/p>\n<p>Up to 1000 subs- $15<\/p>\n<p>Up to $2500 subs- $30<\/p>\n<p>Up to 5,000 subs- $50<\/p>\n<p>Up to 10,000 subs- $75<\/p>\n\n<h4><a href=\"https:\/\/www.aweber.com\/pricing.htm\">Aweber<\/a> Unlimited Send Pricing<\/h4>\n<p>Up to 500 subs- $19<\/p>\n<p>Up to 2,500 subs- $29<\/p>\n<p>Up to 5,000 subs- $49<\/p>\n<p>Up to 10,000 subs- $69<\/p>\n\n<h4><a href=\"https:\/\/secure.getresponse.com\/pricing\/en\/\">Get Response<\/a> Unlimited Send Pricing<\/h4>\n<p>Up to 1,000 subs- $15<\/p>\n<p>Up to $2500 subs- $25<\/p>\n<p>Up to 5,000 subs- $45<\/p>\n<p>Up to 10,000 subs- $65<\/p>\n\n<p>As you can see, the pricing is rather similar. At the higher levels, Mailchimp is more expensive than the competition. At the lower levels, Mailchimp tends to edge out the competition, even more so when you factor in the Forever Free Plan.<\/p>\n\n<h3>What is Mailchimp\u2019s Biggest Weakness?<\/h3>\n<h4><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"600\" class=\"aligncenter size-full wp-image-7841\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2017\/06\/5.jpg\" alt=\"\" \/><\/h4>\n<h4>Autoresponders Are a Vital Part of Email Marketing<\/h4>\n<p>The most common knock on Mailchimp is the lack of an autoresponder with the Forever Free Plan. This knock is a bit trivial. That\u2019s because Mailchimp\u2019s most renowned competitors don\u2019t offer a free autoresponder either. Still, it\u2019s important to note.<\/p>\n\n<p>An autoresponder sends a sequence of emails to subscribers when they do something. For instance, let\u2019s say you teach American businessmen Korean. At first, you give away a mnemonic chart that helps people memorize the Korean alphabet. Once they download that, they receive emails automatically. Your next seven emails are a self-activating campaign. They contain a series of lessons, anecdotes, and resources that help beginners improve their Korean. At the end, you offer them an invitation to purchase your $199 course, an offering ripe with features.<\/p>\n\n<p>Autoresponders are key to a strategy like that. The campaign above wouldn\u2019t be a fit for your whole list. You can\u2019t send those emails to everybody. If someone\u2019s been diligently studying Korean for six months, beginner videos may turn them off. Autoresponders make it easy to send targeted messages that increase conversions. They are central to an effective email marketing campaign. They target people who take certain action, so they\u2019re more personal.<\/p>\n\n<p>Mailchimp\u2019s Forever Free Plan doesn\u2019t have autoresponders. That means it takes a lot more work to reach these groups. You can technically do it with the plan, yet it\u2019s more labor.<\/p>\n<h3>How does Mailchimp Approach Spam?<\/h3>\n<p>Mailchimp is serious about spam. They <a href=\"https:\/\/mailchimp.com\/resources\/guides\/how-to-avoid-spam-filters\/html\/\">strictly enforce <\/a>spam laws and the CAN-SPAM act. If they question the virtue of your list, if they think you didn\u2019t get permission from subscribers, they will disable your account. They may even close it altogether.<\/p>\n\n<h3>What is Omnivore?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"600\" class=\"aligncenter size-full wp-image-7842\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2017\/06\/6.jpg\" alt=\"\" \/><\/p>\n<h4>Omnivore Chows on Dirty Lists<\/h4>\n\n<p>Omnivore is Mailchimp\u2019s abuse prevention system. The point of Omnivore is to predict and stop bad behavior. Omnivore stops spammers before they start.<\/p>\n\n<p>What does Omnivore actually do? For one thing, it analyzes lists. For example, if you have too many negative results (like bounces), then a flag goes up. It also reviews content. That means it\u2019s on the lookout for bad URL\u2019s and questionable keywords in your copy. If your behavior is similar to a spammer\u2019s, then you&#8217;re in trouble. Omnivore is constantly working in the background, scouring for suspicious activity.<\/p>\n\n<p>You need a healthy list. What do you think happens when your list is full of hard bounces? What happens when it is polluted with spam traps? What happens when complainers and inactive addresses are running amuck? If your list is in bad shape, you trigger Omnivore.<\/p>\n\n<p>You don\u2019t want to send to an unhealthy list on Mailchimp. They are serious about spam. If you look like a spammer, you\u2019re out. Email verification software is a helpful here. You can clean your list, and use it with more confidence.<\/p>\n\n<h3>Is Mailchimp a Good Choice?<\/h3>\n<p>Mailchimp sends more email than anyone else. They are market leaders that focus on simplicity. Their Forever Free Plan is a boon for small business owners. Their prices (particularly in the upper tiers) are slightly higher than the competition, but they are agreeable. They are a fantastic choice for small business, startups, and solopreneurs, that want to dive into the world of email marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Mailchimp Top Banana? Mailchimp gets a healthy dose of positive publicity. PCMag says it\u2019s an \u201cexcellent starter service.\u201d\u00a0 Top Ten Reviews says they are \u201cone of the best email marketing services available.\u201d Are these reasonable claims? Let\u2019s take a look. Here are 11 modish questions about Mailchimp. What is Mailchimp\u2019s Competitive Advantage? \u201cSimplicity is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-7836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"_links":{"self":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/comments?post=7836"}],"version-history":[{"count":0,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/7836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media\/7843"}],"wp:attachment":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media?parent=7836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/categories?post=7836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/tags?post=7836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}