{"id":7878,"date":"2018-02-22T15:18:54","date_gmt":"2018-02-22T15:18:54","guid":{"rendered":"https:\/\/emaillistverify.com\/blog\/?p=7878"},"modified":"2018-02-22T16:23:55","modified_gmt":"2018-02-22T16:23:55","slug":"verify-list-three-major-email-service-providers","status":"publish","type":"post","link":"https:\/\/emaillistverify.com\/blog\/verify-list-three-major-email-service-providers\/","title":{"rendered":"How to Verify Your List on Three Major Email Service Providers"},"content":{"rendered":"

Email list verification \u2014 It’s not sexy, but it’s 100% necessary. In this post we’ll explore what it is, why it’s so vital to your email marketing success and how to actually do it on three major email service providers. Let’s get started!<\/span><\/p>\n

What Is Email List Verification?<\/b><\/p>\n

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If you’re unfamiliar with the term, email list verification is simply the act of validating the email addresses on your list and making sure they’re still in use. Studies show that <\/span>the average email list decays by 25% every year<\/span><\/a> due to subscribers changing occupations, email providers and so on. If you don’t frequently verify your subscriber list, there’s a good chance you’re messaging “dead” addresses and your email marketing efforts are suffering because of it.<\/span><\/p>\n

In recent years, most email service providers have made strides to block people from emailing inactive accounts by creating sophisticated algorithms which predict the bounce and abuse rate of every new email address added to a list. MailChimp’s version is called <\/span>Omnivore<\/span><\/a> and while not all ESPs have gone as far as naming their own version of the security measure, they all have filters in place to prevent spam and maintain a high sender score.<\/span><\/p>\n

Why Is Email List Verification Important?<\/b><\/p>\n

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There are <\/span>five main reasons why email list verification is important<\/span><\/a>:<\/span><\/p>\n