{"id":8375,"date":"2019-11-28T19:19:44","date_gmt":"2019-11-28T19:19:44","guid":{"rendered":"https:\/\/emaillistverify.com\/blog\/?p=8375"},"modified":"2023-06-01T09:14:43","modified_gmt":"2023-06-01T09:14:43","slug":"outreach-campaign-case-study","status":"publish","type":"post","link":"https:\/\/emaillistverify.com\/blog\/outreach-campaign-case-study\/","title":{"rendered":"How To Boost Your Next Outreach Campaign [Case Study]"},"content":{"rendered":"<div class=\"row-x\">\n<div class=\"column\">\n\n<p>One of the best ways to improve your position in search engines is to get backlinks from relevant and reputable websites. The process of getting other websites to link back to your website is called <strong>link building.<\/strong><\/p>\n<p>There is a right way and a wrong way to do it. Naturally, with organic links and with paid links. Guess which one is better, haha! But if you care about your website, <strong>organic is better for you and your website<\/strong>. The best type of backlinks occur automatically and organically, but we don\u2019t live in an ideal world, do we? This is where you can take the initiative.<\/p>\n\n<\/div>\n<div class=\"column\">\n<div class=\"box\" style=\"background: #84C948;\">\n<p><strong style=\"color: #5a616b; font-size: 22px;\">Table of contents<\/strong><\/p>\n<ul style=\"color: #5a616b;\">\n<li><strong><a style=\"color: #ffffff;\" href=\"#intro\">Automatization<\/a><\/strong><\/li>\n<li><strong><a style=\"color: #ffffff;\" href=\"#history\">History<\/a><\/strong><\/li>\n<li><strong><a style=\"color: #ffffff;\" href=\"#researching-prospects\">Researching prospects<\/a><\/strong><\/li>\n<li><strong><a style=\"color: #ffffff;\" href=\"#extension\">Chrome extension<\/a><\/strong><\/li>\n<li><strong><a style=\"color: #ffffff;\" href=\"#template-subject\">Template and subject line<\/a><\/strong><\/li>\n<li><strong><a style=\"color: #ffffff;\" href=\"#launch\">Launching the campaign<\/a><\/strong><\/li>\n<li><strong><a style=\"color: #ffffff;\" href=\"#results\">Results<\/a><\/strong><\/li>\n<li><strong><a style=\"color: #ffffff;\" href=\"#takeaways\">Takeaways<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"par\">In this case study, we will look at <strong>tools and tactics<\/strong> that will help you automate your next outreach campaign. <strong>My goal?<\/strong> Find prospects that will eventually lead to quality backlinks and automate all of the outreach tasks as much as possible.<\/p>\n<h2 id=\"intro\">Automate? Why not!<\/h2>\n<p>Organic link building can suck all of your time and energy, mostly with minimal results. You can find tons of proven tactics out there, but many of them are just not efficient enough, doesn\u2019t get you the reply rates or a number of links you want. And I&#8217;m all about efficiency!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8224\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/efficiency.jpg\" alt=\"\" \/><\/p>\n<h2 id=\"history\"><strong>How did I use to do my outreach campaign?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Not so long ago, I started my first cold email campaign for Mangools, endowed with actionable tips from my colleagues and this<\/span><a href=\"https:\/\/mangools.com\/blog\/email-outreach-tips-for-link-building\/\"> <b>email outreach<\/b><\/a> <span style=\"font-weight: 400;\">case study. There were many things I did wrong, many things went great, but from the start, I didn&#8217;t like the idea of sending those emails \u201cby hand\u201d and wanted to automate everything possible. I used many processes every time I conducted prospect\u2019s research, one of them is Google search with operators and with Content Explorer from Ahrefs. Both ways are time-consuming, but should they be?\u00a0<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Only if I can manage to avoid manually copying every email address, name, URL or metrics to a spreadsheet, the saved time can be used somewhere else, right? This idea was stuck in my head for a long time. <\/span><b>That was until <\/b><a href=\"https:\/\/ninjaoutreach.com\/\"><b>NinjaOutreach<\/b><\/a><b> popped out.<\/b><span style=\"font-weight: 400;\"> Woah, the thing I wanted so bad actually exist. Is this awesome, or what? Let&#8217;s try and research, send emails and manage my campaigns with it.<\/span><\/p>\n<h2 id=\"researching-prospects\"><strong>Researching prospects with NinjaOutreach<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pumped out about it, I immediately registered an account with them. The setup is quick and painless, no struggle for SEO&#8217;s ;). For the purpose of this case study, I will conduct research for our<\/span><a href=\"https:\/\/emaillistverify.com\/blog\/email-deliverability-guide\/\"> <b>Ultimate Guide to Email Deliverability<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">My<\/span> <span style=\"font-weight: 400;\">goal? Find quality backlinks from relevant blogs with higher metrics. <strong>Let&#8217;s begin!<\/strong><\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">As every outreach campaign starts with research, I&#8217;m using this tool to find and save my prospects.<\/span><b> If you want relevant <\/b><a href=\"https:\/\/mangools.com\/blog\/seopedia\/dofollow-nofollow-backlinks\/\"><b>do-follow backlinks<\/b><\/a><b>, your list of prospects must be relevant too. <\/b><span style=\"font-weight: 400;\">\u00a0Keep in mind the old phrase, quality over quantity. There\u2019s no point in spamming people with non-relevant outreach emails, trust me. In Mangools, we tend to instantly delete this kind of \u201cspam\u201d messages. Here, take a look at this one:<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"259\" class=\"aligncenter size-full wp-image-8412\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/spammy-non-relevant-email.jpg\" alt=\"\" \/><em>Spammy, non-relevant email. You don&#8217;t have to guess, we instantly deleted this message.<\/em><\/p>\n\n<p><span style=\"font-weight: 400;\">NinjaOutreach has built-in search functionality. <strong>It&#8217;s like having Google search with operators and other prospecting tools on steroids.<\/strong><\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Being able to use search operators within the app, and quickly filter results based on social media metrics, domain authority, page authority, and top-level domain type saves an incredible amount of time. That resonated with me immediately.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" width=\"1603\" height=\"1319\" class=\"aligncenter size-full wp-image-8413\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/prospecting-app.jpg\" alt=\"Prospecting with NinjaOutreach\" \/><em><span style=\"font-weight: 400;\">Prospecting tool right in NinjaOutreach<\/span><\/em><\/p>\n\n<p><span style=\"font-weight: 400;\">To find my prospects, all I need to do is navigate to the Search section and select websites and blogs. I can simply enter my keywords and with search operators, I&#8217;ve got the upper hand right away (results can be limited to a specific title, phrase, domain name, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve searched for the keyword \u201cemail deliverability\u201d. NinjaOutreach found 12k results, which I can browse and filter the most relevant ones.\u00a0 <strong>I can easily select ones that I want to save to my list of prospects for my outreach campaign.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the results seem scattered to you, Ninja lets you make use of their filter, which can sort the prospect based on metrics you are interested in (for example Domain Authority, Page Authority, Moz Rank or a number of followers). <strong>The tool automatically finds the contact info of your prospects<\/strong> &#8211; i.g. name, email address, the authority of the site and also metrics of the site.<\/span><\/p>\n<h3>Relevancy<\/h3>\n<p><span style=\"font-weight: 400;\"><strong>You don\u2019t want non-relevant sites on your list.<\/strong> Of course, relevance isn\u2019t based only on the authority of the website, so consider your authority. Don\u2019t try to contact only the small fishes, but you shouldn\u2019t outreach the \u201cbiggest sharks\u201d in the ocean as well. Save prospects that suits your needs in the campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, I don\u2019t want to contact a blogger, who doesn\u2019t mention my topic anywhere in the article. That\u2019s a waste of time for both of us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When searching for a contact address, I tend to use<\/span><a href=\"https:\/\/hunter.io\"> <b>Hunter<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/rocketreach.co\/\"><b>RocketReach<\/b><\/a><span style=\"font-weight: 400;\"> email finder (both are freemium tools) and LinkedIn for better email accuracy. To be 100% sure, I use our <\/span><a href=\"https:\/\/emaillistverify.com\/\"><b>email list cleaning tool<\/b><\/a><span style=\"font-weight: 400;\"> to clean the list from spam traps and invalid email addresses.\u00a0<\/span><\/p>\n\n<h2 id=\"extension\"><strong>Chrome extension that helps you with prospecting<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">NinjaOutreach Chrome extension adds powerful prospecting and outreach capabilities just one click away on every site you find. This is especially handy when you prospecting manually on Google or any other tool and you have the websites opened in your browser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you click on the extension, it quickly tells you everything about the prospect and website you\u2019re on. It can find the prospect\u2019s name, position, contact info like email address, metrics like DA, PA, Moz or Alexa rank. The ability to scrape all the details from a page you are on is exceptional. It shows all the site info you will need and saves it to a custom prospect lists.<\/span><\/p>\n\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8414\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-27-10.22.03_PE4iJ0.jpg\" alt=\"CHrome extension\" width=\"332\" height=\"379\" \/><\/span><\/i><em><span style=\"font-weight: 400;\">NinjaOutreach Chrome extension that lets you scrape page and contact details without hassle<\/span><\/em><\/p>\n\n<p><span style=\"font-weight: 400;\">You can use it for prospecting and finding the website\u2019s metrics, but you can also use it for outreach as well &#8211; write an email or fill the contact form on the site.<\/span><\/p>\n<div class=\"box\"><span style=\"font-weight: 400;\"><strong>TIP:<\/strong> For the purpose of metrics, I tend to use<\/span><a href=\"https:\/\/mangools.com\/seo-extension\/\"> <b>Mangools SEO extension<\/b><\/a><span style=\"font-weight: 400;\"> available in Chrome Store for free. It\u2019s great for a quick check of the overall website authority and its trustworthiness.<br \/>\n<\/span><span style=\"font-weight: 400;\">If you would like to learn more about Mangools or their popular keyword finder tool &#8211; <a href=\"https:\/\/mangools.com\/kwfinder\/\" target=\"_blank\" rel=\"noopener\">KWFinder<\/a>, check out their <a href=\"https:\/\/mangools.com\/\" target=\"_blank\" rel=\"noopener\">official website<\/a>!<br \/>\n<\/span><\/div>\n\n<p><span style=\"font-weight: 400;\">Ninja Outreach extension also lets you add notes for prospects and select a type of relationship with them. The only downside of the extension is its slowness. <strong>On many occasions, I experienced lags and overall slow performance of the extension.<\/strong> This will be hopefully fixed soon. When you have your prospects ready, it\u2019s time to write templates for your outreach.<\/span><\/p>\n\n<h2 id=\"template-subject\"><strong>Writing an email template and subject line<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Great emails start with a great outreach template.<\/span><b> It should be used as a guide, not copy-pasted spammy email, so try to be as personal as possible.<\/b><span style=\"font-weight: 400;\"> There are tons of guides, this is by far my <\/span><a href=\"https:\/\/blog.mailshake.com\/cold-email-templates\/\"><b>favorite one<\/b><\/a><b>.<\/b><\/p>\n\n<p><strong>Here\u2019s the template I used:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8418\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-27-11.15.47_jd0z4j.jpg\" alt=\"Template for outreach\" width=\"932\" height=\"820\" \/><\/p>\n<p><strong>I will not go into detail here, but there are a few things to point out:<\/strong><\/p>\n\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As you may notice, the intro is short and catchy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The intro is followed by a question and intention of mine<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The recipient can clearly see my offer for linking to our guide<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>Setting up templates with Ninja in easy few steps:<\/strong><\/p>\n\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The tool lets you create both your own templates and choose from premade ones.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I simply pasted mine and personalized it with the use of the dynamic fields. They are automatically filled with information gathered from prospecting. This includes the name, website or your own dynamic fields you entered.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can easily set up fallback text to be filled out in case a lead does not have a value for that field.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After I\u2019m done with the template and subject line, the campaign is ready to go.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"691\" class=\"aligncenter size-full wp-image-8417\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-27-11.18.27_z2x5Tm.jpg\" alt=\"Template\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Creating a template is easy and straight-forward<\/span><\/em><\/p>\n\n<h2 id=\"launch\"><strong>Launching the campaign<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">At this moment, the start of the campaign is just a click away. I can choose my list of leads, email addresses and the template I made, how many emails can be sent in one day and also set up follow-up emails for anyone who didn\u2019t reply to my first email. When everything is ready, I can launch my campaign.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"838\" class=\"aligncenter size-full wp-image-8421\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-27-10.57.08_GUXRlp.jpg\" alt=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>You can see how easy it is to launch a campaign<\/em><\/p>\n<h2 id=\"results\"><strong>Results<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">I sent emails to 127 people. 83% of them opened the email and about 20% replied. The campaign took me approximately 1 week. I got 10 backlinks for our Email Deliverability Guide. Pretty sweet, huh?<\/span><\/p>\n<p>When it comes to the total success of your outreach campaign, be sure to follow these simple steps:<\/p>\n<ul>\n<li>Research your prospects in detail and be relevant with your leads<\/li>\n<li>Write a catchy email, use templates only as a guide<\/li>\n<li>Personalize your emails<\/li>\n<li>Don&#8217;t forget to send follow-up emails<\/li>\n<li>Track your results<\/li>\n<li>Automate, automate, automate<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"95\" class=\"aligncenter size-full wp-image-8416\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-27-11.43.31_dFQMQk.jpg\" alt=\"Results from my outreach\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Ninja Outreach showing results of my campaign<\/span><\/em><\/p>\n\n<h2 id=\"takeaways\"><strong>Takeaways<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ninja Outreach can save you both time and money in your next cold outreach campaign. If you want to automate your prospect research, send a bigger amount of emails, this tool is the right next step for you. If you can&#8217;t decide, here are the pros and cons:<\/span><\/p>\n<h3><b>Pros<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great prospects research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chrome extension can be very useful while prospecting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can personalize the template using custom fields<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Almost entire email campaigns can be automated, including follow-ups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very kind customer support and great knowledge base<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pricing &#8211; Ninja is very affordable for a tool that can save you so much time<\/span><\/li>\n<\/ul>\n\n<h3><b>Cons<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">UX and UI seems to be outdated<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The tool and extension can be a little bit slow<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You cannot copy-paste data inside the tool or extension<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This tool is suitable for bigger email campaigns. I experienced some difficulties with deleted prospects\u00a0<\/span><\/li>\n<\/ul>\n\n<p><span style=\"font-weight: 400;\">Let us know what you think, and feel free to share results from your next outreach campaign in the comments below. By the way, <strong>Ninja Outreach cut a pretty sweet Black Friday Deal, be sure to <\/strong><\/span><strong><a href=\"https:\/\/ninjaoutreach.com\/blackfriday2019\/\">grab it<\/a>!<\/strong><\/p>\n<div class=\"box\">\n<p><strong><img decoding=\"async\" class=\"size-full wp-image-8303 alignleft\" src=\"https:\/\/emaillistverify.com\/blog\/wp-content\/uploads\/2019\/11\/jakub.jpg\" alt=\"Jakub\" \/><span style=\"font-weight: 400;\"><strong>Jakub Chutnak<\/strong><br \/>\n<\/span><\/strong><strong><span style=\"font-weight: 400;\">Jakub is a junior marketing &amp; outreach specialist at\u00a0<strong><a href=\"https:\/\/mangools.com\">Mangools<\/a>.<\/strong>\u00a0He&#8217;s passionate about SEO, social, advertising, marketing, HTML &amp; web design, WordPress, time management and typography. Not great, not terrible in the online world.<\/span><br \/>\n<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the best ways to improve your position in search engines is to get backlinks from relevant and reputable websites. The process of getting other websites to link back to your website is called link building. There is a right way and a wrong way to do it. Naturally, with organic links and with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-8375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"_links":{"self":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/8375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/comments?post=8375"}],"version-history":[{"count":0,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/posts\/8375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media\/8411"}],"wp:attachment":[{"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/media?parent=8375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/categories?post=8375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emaillistverify.com\/blog\/wp-json\/wp\/v2\/tags?post=8375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}