{"id":8481,"date":"2023-05-24T11:38:58","date_gmt":"2023-05-24T11:38:58","guid":{"rendered":"https:\/\/emaillistverify.com\/blog\/?p=8481"},"modified":"2023-05-25T06:57:26","modified_gmt":"2023-05-25T06:57:26","slug":"top-9-email-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/emaillistverify.com\/blog\/top-9-email-marketing-mistakes\/","title":{"rendered":"When Marketing Goes Wrong: Top 9 Email Marketing Mistakes"},"content":{"rendered":"

Every marketer knows that email is a powerful tool \u2014 but just in case you have doubts, let’s break it down with some cold, hard digits.<\/span><\/p>\n

A study by the <\/span>Data & Marketing Association<\/span><\/a> estimates that \u201c<\/span>email marketing\u2019s return on investment (ROI) is up to \u00a332.28 for every \u00a31 spent<\/span><\/i>.\u201d Numbers are expected to continue growing as more and more people use email every day.\u00a0<\/span><\/p>\n

By 2025, <\/span>Statista<\/span><\/a> estimates <\/span>4.6 billion people<\/b> (about half the world\u2019s population) will be using email. Are you mentally calculating just how many marketing opportunities that equals while you\u2019re reading this?\u00a0<\/span><\/p>\n

But while email marketing holds so much potential as a tool to grow your business, there are also a whole lot of mix-ups and mistakes that can turn your well-intended campaign into a click-away nightmare.<\/span><\/p>\n

If you\u2019re prepared to turn your email marketing campaign from ‘just another email’ into ‘can’t wait to open this’, you\u2019re in the right place. Let\u2019s take a look at the mistakes that are <\/span>costing you customers and money<\/b>.\u00a0\u00a0<\/span><\/p>\n

1. Neglecting Personalization<\/h2>\n

You\u2019re not going to get very far with a dry, cold email that just sounds like a sales call. Instead, you should think of email marketing as a handshake, a way to start a conversation that later on, at some point, will hopefully result in a relationship or a sale.\u00a0<\/span><\/p>\n

\"\"

Source: Experian Study<\/p><\/div>\n

Personalization plays a big role in this. In fact, a study by <\/span>Experian<\/span><\/a> found that \u201c<\/span>personalized emails generate six times higher transaction rates and revenue per email than non-personalized emails<\/span><\/i>.\u201d\u00a0<\/span><\/p>\n

The study also found that:\u00a0<\/span><\/p>\n