The Best 20 Email Marketing Examples in 2024

Email marketing remains a powerhouse in both the B2B and B2C landscapes, with the potential to engage audiences, boost sales, and strengthen customer relationships.

In this guide, we’ll explore standout email marketing campaigns from 2024, showcasing inventive designs, effective copy, and smart segmentation techniques.

Before diving into these inspiring examples, we’ll cover the essentials of successful email campaigns from setting clear goals to understanding your audience and crafting effective content.

Ready to get some fresh inspiration for your email marketing repertoire? Let’s uncover the strategies that lead to success and examine top campaigns that have captured attention this year.

How to create effective email marketing campaigns

Crafting an effective email marketing campaign is more than just drafting a message and hitting send. It involves a strategic approach that aligns with your business objectives and resonates with your audience.

Here are some of the key components needed to create successful email marketing campaigns and unlock the secrets to driving engagement and conversions.

If you’re questioning the power of email marketing, check out our post on the Top 15 Email Marketing Benefits and come back for inspiration!

Determine the purpose of the campaign

Before embarking on any email marketing campaign, you first need to define your goals. Are you aiming to promote a new product, nurture leads, or re-engage inactive subscribers?

Once you have a clear vision for the best outcome of your campaign, you can target your messaging and design to achieve the desired results.

Remember, a clear and specific purpose will guide every aspect of your campaign, from content creation to performance tracking.

Know your target audience

Understanding your target audience is essential for crafting email campaigns that hit home with recipients. Take the time to segment your email list based on demographics, interests, and behavior.

Delivering personalized content that speaks to the needs and preferences of your audience helps greatly to increase engagement and drive conversions. Studies show that segmented emails get opened 30% more often, and get 50% more click-throughs than non-segmented emails!

Additionally, incorporating information from data analytics and customer insights can help refine your targeting strategy and make your campaigns more effective.

Create engaging and interesting material

In today’s crowded inbox, standing out is key to capturing your audience’s attention. Create interesting and visually appealing content that grabs recipients’ interest from the moment they open your email.

Incorporate eye-catching graphics, concise copywriting, and clear call-to-action buttons to guide subscribers towards the desired action. The goal is to deliver value to your audience while encouraging them to take the next step in their customer journey.

Track your performance

Tracking and analyzing the performance of your email marketing campaigns is essential for optimizing future efforts and continuous growth.

Monitor key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to gauge the effectiveness of your campaigns. Use A/B testing to experiment with different elements of your emails, and identify strategies that resonate best with your audience.

Continuously monitoring and refining your approach keeps you in the know about how your readers perceive your campaigns, and is a must-do for any savvy marketer.

Tip: Are you new to creating email campaigns or looking to brush up on your skills? Take a look at our post on Your Email Marketing Strategy for 2024.

21 best B2B and B2C email marketing examples in 2024

There are many amazing email marketing examples out there, but listing them all would take more pages than a Tolstoy novel. If you have a great email campaign suggestion, tell us about it in the comments!

Note: Full email length may not be shown in all examples.

1. Do312

Do312 effectively engages its Chicago-based audience with a clear, recognizable logo and a clean style. Each newsletter features event invitations and a “Locals Only” section, which caters specifically to Chicago residents by providing local news and updates.

The design’s simplicity, coupled with a wealth of links, makes sure that subscribers can easily navigate and find relevant information, making each email a resourceful reminder of the city’s vibrant event scene.

2. Thrive Market

Thrive Market excels in its promotional email campaigns by combining appealing graphics with strategically placed product displays. These emails offer exclusive discounts to members and direct them to the ‘shop trending’ section for various products.

This approach not only greatly improves the visual appeal, but also personalizes the shopping experience, encouraging more engagement and purchases from their members.

3. ZoomInfo

ZoomInfo specializes in B2B communications, offering concise and informative emails that address common business concerns, such as sales stagnation in this example.

With clear branding, name personalization, and a couple of ‘learn more’ links, these emails provide great resources in a digestible format, fostering ongoing engagement without overwhelming the recipient with content.

4. WPBeginner

WPBeginner leverages its expertise in B2B to upsell effectively through educational content. 

Offering accessible resources like cheat sheets within emails, they maintain a simple yet engaging format that not only educates, but also subtly pushes users to explore further services or products, improving user experience and business value simultaneously.

5. Duolingo

Subject: You made Duo sad 🙁. Duolingo, the famed language learning app, uses its signature style of friendly yet persuasive communication to encourage users to engage more deeply with their language learning tools.

Known for their light-hearted approach to user accountability, the emails are brief, direct, and include links to science-backed resources, all while maintaining the playful brand identity that users recognize and appreciate.

6. DailyOM

DailyOM excels in inspirational email campaigns that offer personal development tools and links to additional topics that their readers might be interested in.

Including options to subscribe to other newsletters and courses, they continuously engage their audience with a steady stream of motivational content, tailored to the reader’s journey of self-improvement.

7. Morning Brew

Morning Brew showcases its prowess in writing through newsletters that cover a myriad of topics, appealing to a broad audience base.

The diversity in content, coupled with engaging and well-crafted narratives, gives subscribers a rich blend of information that is both informative and entertaining.

8. Zapier

Source: Mailerlite

Zapier, an integration software, asks readers to participate in a survey about their free trial experience, providing the company with valuable feedback while keeping the email straightforward and focused.

This tactic helps in bettering service quality and engages readers by making customers feel involved in the product’s development.

9. Grammarly

Source: Mailerlite

Grammarly’s emails are a smart reminder for users to revisit and utilize their text editing services. The prominent ‘go’ button and clever copy effectively nudge inactive users back to the app, boosting user engagement through a direct yet friendly approach.

10. Downtime

Downtime introduces new subscribers with a welcome email that includes information about the author, a prompt to upgrade to a paid option, and a link to the podcast.

This comprehensive introduction helps in setting the stage for what subscribers can expect, fostering an initial engagement that builds the foundation for future interactions.

11. LoveJuice

LoveJuice demonstrates the effectiveness of urgent reminder emails with their campaign for a concert in Ibiza.

Highlighting the limited time left to purchase tickets creates a sense of immediacy that compels action, a strategy that can help boost attendance and engagement for events.

12. Vogue Flowers

Vogue Flowers effectively uses Mother’s Day as an occasion to remind customers of their offerings with beautifully curated emails featuring various bouquets.

Each email includes vivid images and options for purchase, alongside contact information and a map link, making it easy for customers to make a decision and act on it swiftly, demonstrating the power of targeted, event-specific marketing campaigns.

13. LinguaHouse

LinguaHouse caters to ESL teachers by providing new lesson plans, breaking news articles, and resources in Spanish.

Their emails are educational and resource-rich, helping educators find valuable materials effortlessly, paving the way for continuous engagement with the platform.

14. Uber

Source: Hubspot

Uber’s email marketing stands out for its clarity and directness. Their campaigns focus on engagement and service promotion, such as the Uber Rent Valet service, outlined succinctly in this email.

The design stays true to Uber’s brand with consistent color schemes and imagery, while the clear call-to-action buttons guide users smoothly towards taking advantage of the service offers.

15. GlassDoor

GlassDoor utilizes its email campaigns to drive traffic to its site by linking to trending topics and conversations within the industry.

These emails serve as a digest, providing snippets of discussions that are relevant to the subscribers, making it a useful resource for staying informed about industry trends.

16. Nick Gray

Nick Gray’s Friends Newsletter takes a personal approach in its email campaigns by sharing a variety of topics of interest that are not necessarily tied to his site.

The friendly tone and engaging content make subscribers feel like they are part of a community, strengthening the connection between Nick and his audience.

17. Asana

Source: Mailerlite

Asana focuses on nurturing their customer relationships post-sale by sharing helpful tips, updates, and new features through some of their emails.

This strategy not only improves customer satisfaction, but ensures Asana remains a top choice during future purchase decisions by continually demonstrating its value.

18. DocuSign

Source: ZenMedia

DocuSign’s email marketing emphasizes the security aspects of conducting business online, reassuring clients about the company safeguards in place.

This style educates the audience on security best practices and bolsters trust in DocuSign’s services, making it a pivotal part of their B2B strategy.

19. CXL

Source: Getresponse

CXL tackles controversial topics head-on in their emails, positioning themselves as thought leaders in the marketing industry. By engaging experts and providing detailed counter-arguments to prevalent industry myths, such as “CRO is dead,” they improve their credibility and stimulate intellectual engagement with their audience.

20. Clear

Source: Outgrow

Clear’s free trial emails exemplify how offering a sample of services can effectively entice potential customers. Inviting subscribers to experience the benefits of their service firsthand, Clear maximizes the chances of converting prospects into loyal customers, using the trial as a direct pathway to showcasing the practical value of their offerings.

Most successful types of email marketing campaigns

The majority of the examples we listed fall into the following categories. Not sure which type of campaign you should launch next? Try one (or more) of these!

Abandoned cart campaigns

Abandoned cart campaigns target customers who add items to their online shopping cart but leave without completing the purchase.

These campaigns are gentle  reminders, and often include incentives like discounts or free shipping to encourage customers to finalize their purchase. 

Bariliance reports that abandoned cart emails can achieve open rates up to 49%. Typically, the conversion rate for these emails – representing transactions successfully recovered – is about 8%.

With numbers like that, using an automated abandoned cart campaign is a smart idea for any online shop.

Promotional email campaigns

Promotional email campaigns are designed to inform subscribers about special offers, sales, or limited-time deals.

These emails are made to create a sense of urgency and excitement, often using snazzy visuals and extremely direct calls to action. They aim to boost sales by encouraging recipients to take advantage of the promotions before they expire.

With 61% of surveyed subscribers itching to receive promotional emails once per week, and a further 38% wanting to receive promos more frequently, these types of emails are a must-have in your email marketing strategy!

Nurturing email campaigns

Nurturing email campaigns focus on building and maintaining relationships with customers through regular contact.

These emails are personalized to the subscriber’s interests and behaviors, doling out relevant information, tips, or insights that help guide them through the buying process.

The goal with these campaigns is to keep your brand top-of-mind and nurture leads until they are ready to make a purchase.

Upselling email campaigns

Upselling email campaigns are exactly what they sound like, and are written to encourage customers to purchase higher-end products or add complementary items to their existing orders.

Emails in this strategy highlight the benefits and features of premium products, or they suggest related items that enhance the original purchase. For example, if you’re buying dog toys online, you might also get an email offering some treats for your pup as well.

Upselling is one of the oldest sales techniques in the books, and adapting it into your email campaigns is a quick and easy way to drive conversion rates and website traffic.

Final thoughts

And there you have it, a whirlwind tour of some stellar email marketing campaigns that are shaking up the inbox in 2024!

We’ve seen how creativity meets technology, and how the smartest marketers are turning casual browsers into loyal customers.

So, take these insights, sprinkle in your unique brand magic, and get ready to crank out emails that not only get opened but are truly remembered.

Ready to turn your email campaigns into conversion machines? Let the journey begin!